Integrated marketing

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As the largest trade union law firm in the UK, Thompsons prides itself on their 80 year history in supporting trade unions and their members. This offers a unique opportunity to create a new positioning within the crowded personal injury marketplace. Where other solicitors appeal merely to the desire for compensation, Thompsons reminds its audience that the right to compensation was hard won and is worth defending, not just for yourself but for everyone who will suffer if you don't make a claim. Not only have we advertised to the 7 million trade union members via their union journals, but we have also helped organise direct mail campaigns and have worked closely with their in-house call centre.